Green Strategy

For years, SeaCliff Beauty has been at the forefront of sustainability in custom and stock beauty product packaging. We feel that environmental consciousness is essential in the ever changing world of beauty. Sustainability has become a fundamental part of corporate responsibility and SeaCliff has strived to not only meet, but exceed expectations by investing in research and development of environmentally friendly solutions.

SUGAR CANE RESINS & BIO-BASED PACKAGING

A form of renewable/bio polyethylene made out of ethanol which then become ethylene after a dehydration process. Where in the past, burning and processing of oil and fossil fuels was the primary source of ethylene polymers, sugar cane and other bioplastics are becoming the preferred source for their many benefits.

PROS

  • Does not deplete fossil fuels
  • Various Uses: Bottles, Jars, Bags, Covers, Tubes, Film, etc.
  • 100% Recyclable
  • Carbon-neutral

CONS

  • Higher cost for thicker polymers
  • Slightly lower availability

Post-Consumer Resins (PCR)

PCR is the recycled product of waste created by consumers. Used Plastic, Glass, Paper/Cardboard and Metals can be gathered, sorted, and processed into resin pellets that are then used to produce “new” packaging components.

PROS

  • Customer preference of sustainable options
  • Reduced carbon footprint
  • Market stability in comparison to virgin resins
  • Flexibility to choose varying degrees of PCR (1%-100%)

CONS

  • Slight discoloration (yellow/grey tinting)
  • Higher cost

Highly-Recyclable Materials

Clear PET and Glass hold the highest recyclability ratings of any virgin resins. These materials can be recycled and reused over and over in an almost infinite cycle helping to reduce waste and avoid placement in landfill.

PROS

  • 100% recyclable
  • Low cost and high availability
  • High compatibility with aggressive products

CONS

  • Petrochemical process
  • Decoration and labeling negatively affect recyclability
  • Higher carbon footprint

Manufacturing Methods

SeaCliff has made strategic partnerships with factories who have taken a stance to utilize environmentally friendly ways to manufacture goods. These methods include utilizing energy from renewable sources (solar, wind, thermal, hydropower), energy efficient equipment, reducing pollution and greenhouse gas production and natural resource conservation.

PROS

  • Improved bottom line and employee morale
  • Job creation/Public relations benefits
  • Lower material cost

CONS

  • Higher initial investment