Seacliff Beauty to bring #tide’s ocean plastic to cosmetics sector

LUXE PACKAGING INSIGHT

Packaging and turnkey solutions provider SeaCliff Beauty highlighted its exclusive partnership with #tide at MakeUp in Los Angeles last week.

US-based Seacliff Beauty will be the first beauty packaging supplier to use #tide’s trackable ocean bound plastic thanks to an exclusive partnership.

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Turning the #tide on Ocean-Bound Plastic Waste

Beauty Packaging Magazine

It’s estimated that a whopping 95% of plastic packaging is single-use.(1)One way to address the problem is by upcycling ocean-bound plastic to give single-use waste a second life. Tide Ocean SA, a Swiss company headed by Thomas Schori, has committed itself to being more than just a plastic recycler, and has pioneered #tide ocean material®, a method of collecting and compounding 100% ocean-bound plastic waste into a viable, premium packaging material that’s safe and durable.

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Seacliff Beauty Designs Refillable Glam Mascara

Beauty Packaging Magazine

Seacliff Beauty’s team will be at Luxe Pack NY to meet visitors and discuss its latest packaging options. The company's team of engineers designed Soushe Beauty’s refillable glam mascara with PCR Materials—stop by the booth to take a look.

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Seacliff Beauty Unveils Mono-Material Airless Packaging

Global Cosmetic Industry Magazine

Seacliff Beauty has launched its metal-free Mono-Material Airless System Packaging, comprising 100% polyethylene (PE), allowing for easy disposal, collection and recycling. The packaging is also available in sugarcane PE.

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Seacliff Beauty x One Tree Planted Pledge to Plant 1,000 Trees in California

Global Cosmetic Industry Magazine

Vonda Simon, co-founder and CEO, said, " Seacliff Beauty is a leader in beauty and cosmetics packaging and formulation services, both of which set high standards for sustainability, innovation, and eco-friendliness. We’re happy to partner with a 501(c)3 non-profit organization that cares just as much about our planet as we do.”

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Seacliff Beauty Celebrates 23 Years in Business

Global Cosmetic Industry Magazine

“I started this company with a vision to help bring other brands’ visions to life,” said co-founder Vonda Smith. “Today we’re not just changing brands. We’re improving the world around us, thanks to our global partnerships and our shared commitment to sustainability and eco-consciousness.”

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Plastic Waste Collected from the Ocean used to create Quality Packaging

Global Cosmetic Industry Magazine

In the development phase, each packaging is carefully tested for performance to ensure the best quality. The results have shown that #tide ocean material® is a perfect replacement for virgin plastics. This can be explained by the fact that #tide’s mechanical upcycling formula is able to fully regenerate the components of ocean-bound plastic waste to a virgin level.

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Designing Your Sustainable Packaging Strategy (Video)

Global Cosmetic Industry Magazine

Brian Saputo, president, SeaCliff Beauty, is here to offer some practical guidelines for brands at every stage of the sustainability journey.

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